Being Agile - Application Workshop Design Thinking and Scrum

> Target audienceKey benefitsKey topicsMeet the staff

As a customer-centric, hands-on approach to innovation, Design Thinking methods have succeeded in large companies and are now gaining traction in mediumsized enterprises, NGOs, and governmental institutions as well.

In the first phase of the workshop, as part of small groups, participants will apply Design Thinking methods to explore, define, prototype, and test their innovations. They will conduct real-life interviews with potential customers/users and pitch their innovations in front of their peers.

The second phase of the Being Agile program will focus on the implementation and scaling of innovations. Participants will use their group’s innovation project to become acquainted with the Business Model Canvas in order to move from prototype to market rollout. Participants will familiarize themselves with the basic principles of the agile methodology Scrum, which was originally developed for software programming teams to enhance their efficiency and effectiveness. In one iteration of a so-called Scrum sprint, participants will experience why this method has become so popular among organizations.

The workshop concludes with a session that allows participants to individually and collectively reflect upon which methods could be transferable to their teams, units, or companies.


Target audience

Executives who believe their teams have the potential to be more creative and who seriously want to listen to their customers as well as generate new ideas that fulfill their customers’ needs. Executives who believe that each step toward a more innovative organization starts with their own initiative, and who want to learn how processes can become leaner and more efficient in their organizational implementation.


Key benefits

  • Learn the basic principles and steps of the Design Thinking process
  • Learn how to incorporate customer-centric innovation into teams and organizations
  • Implement innovation using both the “Business Model Canvas” as well as “Scrum”
  • Conduct real-life interviews with potential customers/ users and pitch innovation in front of peers.


Key topics

  • The steps and phases of Design Thinking
  • How to conduct interviews with potential customers
  • Brainstorming techniques
  • Pitch training
  • Business Model Canvas
  • The agile methodology Scrum


Meet the teaching staff

Being agile: Application workshop Design Thinking and Scrum

7. - 8. Nov 2019
2 Days
2,600 €

Bianca Schmitz (Program Director)

is a co-director of the Hidden Champions Institute (HCI) and a program director at ESMT Berlin.

She is responsible for establishing new international alliances with other business schools, institutions and networks, such as the Global Network for Advanced Management (GNAM). Her focus lies on agile innovation processes, especially of so-called Hidden Champions. She has been trained in Design Thinking by Hasso Plattner Institute and is a certified SCRUM Product Owner.

She studied Regional Sciences of Latin America at the University of Cologne and finished with a diploma. Her focus was on economics and the Spanish language. Bianca worked for three years at the International Association for Sports and Leisure Facilities (IAKS), a nonprofit organization based in Cologne, Germany, with branches throughout the world.

Bianca’s international profile is supplemented by two years of work experience in Spain.


Jens Weinmann (Program Director)

is a program director at ESMT Berlin. From 2007 to 2009, he worked as a manager at the economic consultancy ESMT Competition Analysis.

Jens’ research focus lies in the analysis of decision making in regulation, competition policy, and innovation, with a special interest in energy and transport.

He received his PhD from London Business School in decision sciences.He has been trained in Design Thinking by Hasso Plattner Institute and is a certified SCRUM Master.