Turn ideas into new ventures - overcome common obstacles
Smaller companies are known to be quick and agile when bringing new ideas to market, whereas larger companies often struggle to do this at the same pace. In the program Corporate Entrepreneurship (CES) participants will analyze the elements of and requirements for successful entrepreneurship in organizations. They will learn what they can do to turn ideas into new ventures and how to overcome common obstacles. As practical exercises they will generate their own business idea, test it in the market, and iteratively find out how to improve its design and how to launch it.
Renowned faculty and leading entrepreneurs will offer the latest research and best practices. They will explain how to develop scalable business models and how to pitch and sell ideas.
Executives with a background in engineering, business development, strategy, marketing, and sales who are keen on learning how to become an intrapreneur and able to quickly advance an idea inside a company.
Participants will boost their ability to be entrepreneurial inside large companies, by learning new strategies and putting them into practice during the duration of the program.
- Entrepreneurship in new and existing organizations
- Bringing ideas from inception to market
- Articulating and testing assumptions
- Developing scalable business models
- Pitching and selling ideas
- 25. - 28. Sep 2018
- 4 Days
- 4,500 €
Prof. Linus Dahlander, PhD (Program Director)
Linus Dahlander is an associate professor at ESMT Berlin and the inaugural holder of the KPMG Chair in Innovation. He joined ESMT in January 2011 as an assistant professor. Linus received his PhD in Technology Management and Economics from Chalmers University of Technology, Sweden in 2006. From 2006 to 2008, Linus was an assistant professor and an Advanced Institute of Management Research Fellow with the Innovation and Entrepreneurship Group at Imperial College Business School in the UK. From 2008 to 2010, he was a postdoctoral fellow at Stanford University.
Stefan Wagner is an associate professor of strategy (with tenure). Stefan joined ESMT Berlin in February 2011 as an assistant professor and was the TUSIAD/TCCI Chair in European Economic Integration from 2014 to 2015. Previously he was an assistant professor in the Institute of Innovation Research, Technology Management, and Entrepreneurship (INNO-tec) at the Ludwig Maximilian University of Munich, Germany. Stefan received his Habilitation in 2010 and his Doctorate in Management (summa cum laude) in 2005 from LMU.
Stefan's research interests cover the intersection of firm strategy, technological innovation, industrial organization and law. Currently, he is primarily interested in the interaction of the changing landscape of intellectual property rights (in particular patent systems) and firms' long term strategy regarding their innovative activities. From a more practical perspective, he is also interested in venture creation and growth strategies for young firms.