Decoding Digital: Building a Digital Strategy

> Target audienceKey benefitsKey topicsMeet the staff

Without a doubt, information technology is one of the biggest disruptive forces confronting organizations and their leadership teams today. And it is not just large organizations but organizations of all sizes, including the public sector, that are being impacted by the inexorable advances in technology. Most businesses today are – or, at least, are becoming – digital businesses. It seems that no industry is immune to the realities in which business models, business processes, value propositions, customer experiences, products, services, and management practices have been, or are being, transformed by social media, mobile, analytics, big data, the internet of things (IoT), artificial intelligence, blockchain, and other digital technologies.

It is therefore paramount that all organ izations have a strategy that clearly maps out how the organization plans to leverage digital technologies, not just for competitive purposes but also to manage and run operations. But how do you go about building this strategy? What should such a strategy contain? How can you assess the disruptive impact of digital tech nologies? And who should be responsible for developing this strategy?


Target audience

Executives focused on helping their organizations embrace digital technologies, both operationally and strategically.


Key benefits

  • address the key questions of where, when, and how to invest in digital
  • gain a thorough understanding of the impact of digital technologies on organizations and the competition
  • establish a frame of reference for considering digital in a strategic context
  • learn a language to discuss opportunities and challenges
  • gain a toolset to aid in crafting a digital strategy


Key topics

  • Digitalization, digital transformation, and what it means to be digital
  • How digital technologies are disrupting competition and redefining industries
  • The enabling and shaping effects of technology and implications for strategy
  • Unlocking business value from digital investments
  • New business models, platforms, and ecosystems
  • Distinguishing between different types of digital investments
  • Innovating products, services, processes, and customer experiences with digital technologies
  • Components of a digital strategy
  • Tools, techniques, and approaches for building a digital strategy
  • Actively managing the investment portfolio in digital industries
  • Leading digital transformation


Meet the teaching staff

Decoding Digital: Building a Digital Strategy

1. - 2. Jul 2019
2 Days
2,600 €

Joe Peppard (Program Director)

is a visiting professor at ESMT Berlin and Principal Research Scientist, Center for Information Systems Research at MIT Sloan School of Management. Additionally, he is an adjunct professor at the University of South Australia.

With his reference discipline in information systems, Joe researches, teaches, and consults in the domains of IT leadership, digital strategy and innovation, the execution of digital transformation programs, and in the role, structure, and capabilities of the IT unit in contemporary organ izations. In an industry powered by fear, uncertainty, and doubt, and where hype is all too common place, he seeks to help business and IT leaders make sense of it all and navigate an appropriate route through what is an increasingly complex landscape. His research focuses on con temporary issues and challenges that mangers face in an environment of accelerating technological change.

Findings from his studies have been published in leading journals such as the European Journal of Information Systems, MIS Quarterly Executive, MIT Sloan Management Review, and Harvard Business Review. He is associate editor of the International Journal on IT/Business Alignment and Governance, and an editorial board member of the European Management Journal, the Journal of Strategic Information Systems, and MIS Quarterly Executive.

In his consulting, Joe has worked closely with senior executives and board members of large, complex organizations in both the public and private sectors, advising them on IT and strategyrelated matters, leveraging informa tion, and on how to unlock business value from their IT investments. He also works with a number of technology companies by helping them with their strategies, market positioning, and growth.

More information on Decoding Digital: Building a Digital Strategy

The Evolving Role of Information Systems and Technology in Organizations
The Strategic Management of Information Systems
A tool for balancing your company’s digital investments
Firms need a blueprint for building their IT systems
What every business leader should know and do about digital
Harnessing the growth potential of big data