Delivering on Digital

Successfully Implementing Digital Transformation Projects

> Target audienceKey benefitsKey topicsMeet the staff

IT – a digital technology – is a fundamental element of any transformation initiative, yet the success rate of IT­enabled investments in most organizations is poor. This program aims to help participants set up and manage digital transformation investments in a way that optimizes the value delivered.

The unique content for the program, which includes a proven approach, is based on leading research conducted over the last 20 years. A core feature of this approach is the identification of expected benefits and the construction of a detailed plan of how those benefits will be realized. This plan is then used to guide actions throughout the project implementation and to review progress, both during the project and following its completion.

A central element of the approach, which is fundamental to the successful delivery of benefits, is the involve ment of key stakeholders in the development and execution of this benefits­realization plan. These stakeholders are the business leaders, managers, and users who will be responsible for not only changing how they work and implement new digitalized processes but also how they make effective use of the new systems, technology, and data. Indeed, for many of the organizations that have adopted this approach, they have significantly improved the success rate of their digital investments as well as the relationship between their business and IT staff. The program also explores building business cases, portfolio management, and deciding on the right kind of PMO.


Target audience

This course is designed for managers responsible for planning, justifying, and sponsoring IT-enabled change projects for their organization’s digital transformation journey. Also project and program managers and people working in PMOs will benefit from the program.

Key benefits

  • Gaining a clear understanding of how organizations can maximize returns from their digital investments
  • Learning tools and techniques that allow the realization of real benefits
  • Applying these tools and techniques to actual projects

Key topics

  • Leading digital transformation initiatives
  • Understanding how digital investments create real business value
  • Mapping organizational changes against expected benefits, investment objectives, and business drivers
  • Analyzing stakeholders to understand their position in relation to proposed changes and building strategies to increase buy-in
  • Identifying and overcoming obstacles that can prevent the realization of expected business benefits
  • Defining metrics and assigning responsibilities
  • Building robust and realistic business cases
  • Designing projects and programs to accommodate different types of digital investments
  • Setting achievable benefits that can be actively managed and deciding between agile and waterfall approaches to implementation
  • Lessons from the field: success and failure factors


Meet the teaching staff

Delivering on Digital: Successfully Implementing Digital Transformation Projects

4. - 5. Jul 2019
2 Days
2,600 €

Joe Peppard (Program Director)

is a visiting professor at ESMT Berlin and Principal Research Scientist, Center for Information Systems Research at MIT Sloan School of Management. Additionally, he is an adjunct professor at the University of South Australia.

With his reference discipline in information systems, Joe researches, teaches, and consults in the domains of IT leadership, digital strategy and innovation, the execution of digital transformation programs, and in the role, structure, and capabilities of the IT unit in contemporary organ izations. In an industry powered by fear, uncertainty, and doubt, and where hype is all too common place, he seeks to help business and IT leaders make sense of it all and navigate an appropriate route through what is an increasingly complex landscape. His research focuses on con temporary issues and challenges that mangers face in an environment of accelerating technological change.

Findings from his studies have been published in leading journals such as the European Journal of Information Systems, MIS Quarterly Executive, MIT Sloan Management Review, and Harvard Business Review. He is associate editor of the International Journal on IT/Business Alignment and Governance, and an editorial board member of the European Management Journal, the Journal of Strategic Information Systems, and MIS Quarterly Executive.

In his consulting, Joe has worked closely with senior executives and board members of large, complex organizations in both the public and private sectors, advising them on IT and strategyrelated matters, leveraging informa tion, and on how to unlock business value from their IT investments. He also works with a number of technology companies by helping them with their strategies, market positioning, and growth.

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