Linus Dahlander on "How crowding alters organizations’ filtering of suggestions in crowdsourcing"
How crowding alters organizations’ filtering of suggestions in crowdsourcing
In their search for innovation, organizations often invite external contributors to make suggestions. Soliciting suggestions is a form of distant search, since it allows organizations to tap into knowledge that may not reside within their organizational boundaries. Organizations engaging in distant search often face a large pool of suggestions, an outcome the authors refer to as crowding. When crowding occurs, organizations, whose attention is limited, can pay attention to only a subset of suggestions. Our core argument is that crowding narrows organizations' attention; that is, despite organizations' efforts to reach out to external contributors to access suggestions that capture distant knowledge, they are more likely to pay attention to suggestions that are familiar, not distant.
Based on "Distant search, narrow attention: how crowding alters organizations' filtering of suggestions in crowdsourcing" by Henning Piezunka, Assistant Professor of Entrepreneurship and Family Enterprise, INSEAD, and Linus Dahlander, Associate Professor of Strategy and KPMG Chair in Innovation, ESMT